Encode Club
2026
Designing a Brand Identity for a Hackathon
During a one-day hackathon hosted by Encode Club in London, I challenged myself to go beyond creating a single design deliverable and instead develop a complete visual identity system for a future hackathon event.
Encode Club
Award-Winning Hackathon Brand Identity
My goal was to create a brand that captured the energy and creativity of the developer community while being flexible enough to work across digital promotion, physical materials, and the attendee experience.
I developed the full brand direction from concept to execution, including the visual identity, promotional materials, guest passes, event posters, digital assets, and a custom mascot. The project was awarded 1st Place in the Design category, with elements of the identity continuing to be used by Encode Club after the event.
