Bazoo
2023-5
How I made clients $500k+ in revenue (in 2 years)
I design retention-focused email experiences that bridge the gap between brand storytelling and measurable growth. By combining UX thinking, visual design, customer psychology, and marketing strategy, I create email systems that turn everyday customer touchpoints into engaging brand experiences. Across multiple DTC ecommerce brands, my work has generated $500k+ in revenue, developing automated journeys, campaign concepts, and branded email experiences that improve retention, increase customer lifetime value, and build stronger connections between brands and their audiences.
Bazoo
Bazoo approached me during their launch to create their entire email marketing infrastructure. I began by studying their ideal customer profile and mapping the customer journey to understand where email could educate, build trust, and drive conversions.
From there, I developed and implemented their full Klaviyo system — creating automated flows, campaign strategies, and branded email designs that supported customers from their first interaction through to repeat purchases.
What I delivered:
Customer journey mapping
ICP research
Klaviyo infrastructure
Automated lifecycle flows
Campaign strategy
Email design system
Sofia & Spritz
Scaling an early-stage DTC brand through retention marketing
I helped Sofia & Spritz build momentum during their early growth phase by creating a retention-focused email strategy designed to convert new customers and maximise repeat purchases.
By combining customer journey analysis, email automation, and targeted campaigns, email became a key revenue channel for the brand.
Impact:
£0 → £33k revenue in 75 days ~ £8.5k directly generated through email marketing
Email Design for 100+ DTC Brands
Through working with multiple email marketing agencies, I have designed campaigns and lifecycle flows for 100+ million-dollar DTC brands across a range of industries.
My focus was translating marketing strategy into high-converting email experiences, combining strong visual design, brand storytelling, and customer psychology to create emails that supported acquisition, retention, and revenue growth.
Scale:
100+ DTC brands supported
Multiple 7-figure ecommerce businesses
